With the rise of fast fashion, production has more than doubled, and the average person now buys 60 percent more items of clothing every year and keeps them for about half as long as they did 15 years ago.

The more pressure brands feel from their customers, the more likely they are to make improvements.  Join us in our effort to reduce the carbon footprint fashion and textile waste creates when you buy new clothes.   

Ask who made my clothes.  Who is paying the price.  


Fashion Revolution

We have seen some positive change across the industry in recent years. However, human rights abuses and environmental degradation remain rife. While vast numbers of the public have become more aware of these problems, many people remain in the dark, unaware that their clothes may be contributing to the climate crisis and human exploitation.

We believe that no one should die for fashion and that’s why we need a fashion revolution.


Good On You

Choosing and rewarding responsible fashion brands that do good, over the ones that don’t can drive the whole industry to become more sustainable and fair. We are the world’s leading resource for fashion brand ratings.


We are a community of fashion lovers, women rights advocates, and environmentalists on a mission to change the industry’s harmful practices on people and our planet. We make sustainability accessible and inclusive across our three pillars of work: education, advocacy, and transparency.

What We Do

Education: Our films, investigative stories, and classroom lectures engage citizens on fashion’s impacts on people and our planet.

Advocacy: We lead campaigns for living wages, gender and climate justice, and long-term systemic change at the policy level.

Transparency: We rate fashion brands and dialogue with them about how they can better partake in sustainable practices throughout their supply chains.



Every second, the equivalent of one garbage truck of textiles is landfilled or burned.

In the USA, over 85 percent of donated clothes end up in a landfill. Taking clothing to the GOODWILL doesn't exactly create good will. We are also the largest exporter of second-hand clothing.  We export over a billion pounds of used clothing every year.  This means your donated item ie cheap American clothing is now competition for local artisans in impoverished countries.

So where can I take my clothes?


Where to Donate in Atlanta

America's Thrift Stores

Drake House

Nicholas House

Lost & Found Youth

Dress for Success

Atlanta Mission

Out of the Closet